In this brief essay I will be comparing two very patriotic and persuasive pieces of graphic design from significant times in history, I will be looking at the message being delivered, the purpose of the message, the potential audience, fonts used, style of graphic design and socio historical context.
The two images I am comparing are 'The Uncle Same Range' (1876), An advertising image by Schumacher & Ettlinger, selling The Uncle Sam Range Cooker and a Poster by Savile Lumley (1915) about the First World War persuading you to join the army. Two similar pieces of graphic design in terms of purpose, they both aim to persuade and both use the same kind of techniques.
The first image 'The Uncle Sam Range' uses a clever technique of patriotism to grab the viewers attention, all over the image you find american flags and symbols, for instance the curtains and wall paper resemble the american flag and Uncle Sam, the most American symbol of all is sat in the middle of the picture with the american Eagle perched upon his shoulder, this shows the image is intended for Americans, we see Uncle Sam sat at a table to the right of a huge cooking stove with all sorts of working parts on it, the table has a cloth over it saying 'Uncle Sam's little Dinner Party' also sat at this table is the Globe and three women: West, Dixie and New England these are the main parts of America, the first states. With the combination of it being Uncle Sam's Dinner party and Uncle Sam sat down with the Globe we get the idea America is catering to the world. The second image uses a guilt trip approach to persuade the audience, we see a father of two sat in his front room with his daughter on his lap reading a book and his son sat on the floor playing with war toys, at the bottom of the image there is some text that reads 'Daddy, what did YOU do in the great war?' the text is in italics so we know its as if one of the children have said it, also the YOU is underlined to target individuals the same way Uncle Sam's 'your country needs YOU' poster did with Uncle Sam pointing at the audience. The war is also called the great war as to state it would have been an honour to serve in. The text used in the first image is a very well known strong, bold, western font that could have been found in old wild west ranch's this again shows american patriotism and strength, an interesting part of the Uncle Sam's Range is the Globe is holding a list that has countries on them with foods listed below belonging to each country, for instance it says: China - birds nest, boiled grasshoppers etc and: Ireland - Potatoes Raw this is showing that the Uncle Sam Range Cooker in the image to the left of uncle sam can cook almost any thing from any country therefore America is the host to all countries, and the patriotism of the image makes the audience believe that if they buy this cooker they themselves become more American for that.
The two images I am comparing are 'The Uncle Same Range' (1876), An advertising image by Schumacher & Ettlinger, selling The Uncle Sam Range Cooker and a Poster by Savile Lumley (1915) about the First World War persuading you to join the army. Two similar pieces of graphic design in terms of purpose, they both aim to persuade and both use the same kind of techniques.
The first image 'The Uncle Sam Range' uses a clever technique of patriotism to grab the viewers attention, all over the image you find american flags and symbols, for instance the curtains and wall paper resemble the american flag and Uncle Sam, the most American symbol of all is sat in the middle of the picture with the american Eagle perched upon his shoulder, this shows the image is intended for Americans, we see Uncle Sam sat at a table to the right of a huge cooking stove with all sorts of working parts on it, the table has a cloth over it saying 'Uncle Sam's little Dinner Party' also sat at this table is the Globe and three women: West, Dixie and New England these are the main parts of America, the first states. With the combination of it being Uncle Sam's Dinner party and Uncle Sam sat down with the Globe we get the idea America is catering to the world. The second image uses a guilt trip approach to persuade the audience, we see a father of two sat in his front room with his daughter on his lap reading a book and his son sat on the floor playing with war toys, at the bottom of the image there is some text that reads 'Daddy, what did YOU do in the great war?' the text is in italics so we know its as if one of the children have said it, also the YOU is underlined to target individuals the same way Uncle Sam's 'your country needs YOU' poster did with Uncle Sam pointing at the audience. The war is also called the great war as to state it would have been an honour to serve in. The text used in the first image is a very well known strong, bold, western font that could have been found in old wild west ranch's this again shows american patriotism and strength, an interesting part of the Uncle Sam's Range is the Globe is holding a list that has countries on them with foods listed below belonging to each country, for instance it says: China - birds nest, boiled grasshoppers etc and: Ireland - Potatoes Raw this is showing that the Uncle Sam Range Cooker in the image to the left of uncle sam can cook almost any thing from any country therefore America is the host to all countries, and the patriotism of the image makes the audience believe that if they buy this cooker they themselves become more American for that.
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