Lecture 2
Technology will
liberate us
Joanna Geldard
2010-2011
Digital current
Art in the age of
mechanical reproduction – walter Benjamin
· Technological conditions can affect the
collective conciousness
· Technology trigger important changes in cultural
development
· Walter benhamins essay the work of art in the
age of mechanical reproduction (1936) significantly evaluates the role of
technology through photography as an instrument of change.
Reproducing or copying
work becomes work in own right ir merely a copy of the original.
The relationships
between art and design and media born from thes scenario between who is copying
who, who is reproducing who.
Dziga Vertov –Man with movie camera 1929 The variable gaze of
the camera eye. Benjamin claims a new consciousness as a result. i.e
represented idealism of faith and progress through technological progress.
Freud explores the
instinctual subconscious side of human behaviour 2. Marx economic gave new
political models of thinking over new criteria for value of the work of art.
Kineticism
Etienne-Jules Marey. French photographer.
1888 series of successive images of the human body, kroner photographer,
preperser to photography.
Etienne-Jules Marey.
French photographer. His photographic research was primarily a tool for his
work on human and animal movement. A doctor and physiologist, Marey invented,
in 1888, a method of producing a series of successive images of a moving body
on the same negative in order to be able to study its exact position in space
at determined moments, which he called ‘chronophotographie’. He took out
numerous patents and made many inventions in the field of photography, all of
them concerned with his interest in capturing instants of movement. In 1882 he
invented the electric photographic gun using 35 mm film, the film itself being
20 m long; this photographic gun was capable of producing 12 images per second
on a turning plate, at 1/720 of a second. He began to use transparent film
rather than sensitized paper in 1890 and patented a camera using roll film,
working also on a film projector in 1893. He also did research into
stereoscopic images. Marey’s chronophotographic studies of moving subjects were
made against a black background for added precision and clarity. These studies
cover human locomotion—walking, running and jumping (e.g. Successive Phases
of Movement of a Running Man, 1882; see Berger and Levrault, cat. no. 95);
the movement of animals—dogs, horses, cats, lizards, etc.; and the flight of
birds—pelicans, herons, ducks etc. He also photographed the trajectories of
objects—stones, sticks and balls—as well as liquid movement and the functioning
of the heart. He had exhibitions in Paris in 1889, 1892 and 1894, and in
Florence in 1887.
Karl marx and
technology
· Associated with the term technological
determinism. How technological determines economical production factors and
affects social conditions.
· The relationship of technological enterprise to
other aspects of human activity
Dialectical issues
· Technology drives history
· Technology and the division of labour
· Materialist view of history
· Technology and capitalism and production
· Social alienation of people form aspects of
their human nature as a result of capitalism.
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